Naming & Claims
We develop distinctive names and taglines that capture and preserve your brand's positioning and identity – bringing together strategy, creation, and trademark law. These are some of your most distinctive brand assets – so every word matters.
Whether corporate or product brands – we ensure they are strategically grounded, linguistically and phonetically compelling, and rigorously vetted from both a legal and cultural-linguistic perspective. We define coherent naming systems and descriptor logics to support your current and future brand architecture. And we craft claims that capture your attitude, relevance, and brand promise with clarity and impact.
Your Benefits
- Strategically grounded and phonetically compelling brand names
- Legally and culturally-linguistically vetted naming solutions
- Coherent naming and descriptor systems for your brand architecture
- Claims that capture attitude and brand promise with clarity and impact
Our Approach
We work in an iterative process that tightly integrates strategic thinking, creative development and legal review. Through a wide range of naming options, systematic evaluation and trademark protection, we ensure that every name and every claim is strategically sound and legally secure.