News & Views
News, insights and expert articles on brand strategy and purpose branding.
News28 April 2026
YDENTITY Supports Brand Refresh for Rexel Germany
The Munich-based brand consultancy has supported the electrical wholesale company in developing and launching a distinct brand identity for the German market.
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Viewpoint26 April 2026
Purpose – Back to Its Roots: Guide, Not Gospel
Is purpose dead? No – but it needs to find its way back to itself. What purpose really is, why it works, and how to discover it rather than invent it.
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