Employer Value Proposition (EVP)
We craft a credible and compelling employer brand positioning – rooted in your culture, attractive to relevant talent and clearly derived from your brand identity. The result: an EVP that offers orientation and lays the foundation for a strong, attractive employer brand.
What defines your organization as an employer? What sets it apart? What do your target talents truly value – and how does that align with what you offer? How can internal identity and external messaging be brought into alignment? What is the core employer promise you can confidently make – and consistently keep?
Your Benefits
- Credible employer brand positioning with clear differentiation potential
- Consistent derivation from the overarching brand identity
- Audience-appropriate messaging for relevant talent
- Resilient foundation for an attractive and authentic employer brand
Our Approach
We combine insights from cultural and audience analysis with the elements of your brand identity. In a structured process, we identify what makes your organization unique as an employer and translate this into an EVP that is credible internally and attractive externally.