Competitor Analysis
We analyze your direct and indirect competitors – to identify benchmarks and uncover differentiation opportunities. The outcome: a clear picture of how your brand can stand out and thrive in its competitive landscape.
What positioning strategies, topics, narratives, and verbal and visual codes dominate the market? What tone of voice prevails? Where does sameness threaten differentiation – and where do strategic white spots exist? Are there any unclaimed positioning territories? Which brand architecture approaches are being used – and what can we learn from them?
Your Benefits
- Clear picture of the competitive landscape and existing positionings
- Identification of unclaimed positioning territories and strategic white spots
- Benchmarks for best practices in brand management
- Informed foundation for a differentiating brand positioning
Our Approach
We systematically analyze the brand presence, positioning strategies and communication approaches of your relevant competitors. We examine verbal and visual codes, tonalities, narratives and brand architecture principles – to identify differentiation opportunities and strategic white spots for your brand.