Narrative & Core Messages
Based on your brand identity and a clear overarching communication idea, we develop a central brand narrative and define key messages that bring your brand's identity and attitude to life. The narrative serves as the semantic foundation of your communication.
What story does your brand tell – and why this one? Which strategic focus topics should your brand speak about to build profile? What rational and emotional reasons to believe support your core messages – tailored to different target audiences? Which themes and verbal motifs best convey your positioning and brand personality?
Your Benefits
- Central brand narrative as the semantic foundation of communication
- Profile-building focus topics for clear brand communication
- Rational and emotional reasons to believe for different audiences
- Brand-typical communication foundation with flexibility across all channels
Our Approach
We translate your brand identity into a compelling brand story. We define profile-building focus topics, formulate key messages and develop verbal motifs – for a brand-typical communication foundation that defines the thematic territory while allowing flexibility in how it’s brought to life across channels.